Puja’s plentiful patch

A young Nepali farmer has turned a single potted plant into a fruitful family business.

Nepal — Oct 2025

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A ripe opportunity for young farmers

In Nepal’s foothills, changing weather patterns pose great challenges for farmers. Many young adults have made the hard choice to leave home to find work.

But through the Youth Empowerment and Eco-Entrepreneurship Project, run by MCC partner Hilly Rural Development Organization of Northern Morang, young farmers are bearing new fruit right at home.

Puja Magar, 21, of Kerabari Rural Municipality, joined this three-year project in 2022, receiving training and seed funding.

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Strawberries from Puja’s farm in Kerabari Rural Municipality-3 in Morang, Nepal on Sunday, April 21, 2024. Puja sells strawberries in the nearby market
MCC Photo/Christy Kauffman
I first brought one strawberry plant and planted it in a pot and I was able to get good fruit. My family and I decided to do the whole field after that.”

Puja Magar

Sprouting innovative ideas

Plant a garden

This Christmas, delight the gardener keep reading...
This Christmas, delight the gardener in your life while helping a family grow tasty, nutritious food.

Puja Magar used what she learned about climate adaptation and leadership, and the funding she received, to experiment with growing strawberries. When her first plant thrived, she explored ways to grow berries on a larger scale in a field behind her family’s home. Plastic covers help plants retain moisture, even when rain is unpredictable. 

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Puja Majar (21), is picking strawberries from her farm in Kerabari Rural Municipality-3 in Morang, Nepal on Sunday, April 21, 2024. Puja sells strawberries in the nearby market.  She participated in t

Making moo-ves in a changing world

As Puja Magar’s field has flourished, so has her confidence in sharing farming knowledge. Longtime friend Ishwor Man Magar used his funding to buy a cow. He now sells milk at a local dairy and uses manure on his farm. Puja Magar saw her friend’s success and decided to raise a cow of her own. In turn, she has helped her friend seize the ripe opportunity to grow berries on his own land.

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Puja Majar (21) and Ishwor Man Magar(20)  collect cow milk from other YEEP participants, who live in the same village, to deliver to a nearby dairy in Kerabari Rural Municipality-3, Morang, Nepal on S
People didn’t used to do this, but it has shown others in the community that they can raise cows and grow strawberries.”

Puja Magar

A budding family business

As the business has borne fruit, Puja’s mother, Purna Kumari Magar, plus her father, brother and uncles, have joined her in raising strawberries. The family currently sells to distributors, but they hope that, together, they can produce large enough yields to sell directly to customers.

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Puja Majar (21) and her mother, Purna Kumari Magar, are carrying strawberry packets to deliver to the market in Kerabari Rural Municipality-3 in Morang, Nepal on Sunday, April 21, 2024.
I used to be very shy, I feel that I’ve learned a lot and I have got this confidence that I can speak, I can show everyone I’ve been doing this.”

Puja Magar

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Strawberries from Puja’s farm in Kerabari Rural Municipality-3 in Morang, Nepal on Sunday, April 21, 2024. Puja sells strawberries in the nearby market

Sienna Malik is managing editor of A Common Place magazine. Except where noted, Uma Bista, a freelance photographer in Nepal, supplied photographs through Fairpicture.

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